Plazma Marketplace (Theme Template)
A live-commerce marketplace platform inspired by GrazeLive that enables sellers to broadcast live product demonstrations while customers watch, interact, and purchase instantly. The system combines real-time video streaming, audience engagement tools, and seamless checkout to create an interactive and trust-driven online shopping experience.
Client Requirements:
Scalable Live-Commerce Marketplace
The client required a robust platform capable of handling concurrent live streaming events, multi-vendor management, and real-time user interaction.
Vendor Empowerment Tools
A vendor dashboard for managing live sessions, scheduling shows, controlling inventory, and monitoring performance.
Mobile-First Experience
The platform needed to provide a seamless live viewing and purchasing experience optimized for smartphones and varying network conditions.
Challenges:
Synchronizing live video streams with real-time inventory updates and maintaining accurate stock levels during high-demand live sessions was a major challenge. Achieving low-latency streaming while supporting chat, reactions, and instant checkout required optimization of WebRTC delivery, backend event handling, and caching.
Problem:
Limited Engagement in Traditional E-commerce
Traditional online stores rely on static product images and descriptions, which lack interaction and reduce buyer confidence and conversion rates.
Lack of Real-Time Product Demonstration
Customers often want to see products in action before purchasing. Without live demonstrations and real-time interaction, shoppers feel uncertain about product quality and usability.
Low Customer Retention & Interaction
Static shopping experiences limit engagement time and prevent brands from building strong relationships with their audience.
Solutions explanation:
Live Commerce Integration
Implemented real-time live streaming that allows vendors to showcase and demonstrate products while viewers watch and shop simultaneously.
Interactive Real-Time Communication
Enabled live chat, reactions, and Q&A to allow direct interaction between hosts and viewers, increasing trust and purchase confidence.
Seamless Purchase During Live Sessions
Customers can add products to cart and complete checkout without leaving the live stream, ensuring a frictionless buying journey.
Features list :
- Live product streaming with real-time selling
- Interactive live chat & audience reactions
- One-click purchase during live sessions
- Multi-vendor marketplace management
- Vendor dashboard with inventory & scheduling
- Real-time viewer engagement analytics
- Secure checkout & payment gateway integration
- Mobile-optimized live shopping experience
- Product tagging during live streams
- Live session scheduling & reminders
- Customer notifications & promotional alerts
- Order tracking & post-session purchase support
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